crisis

By Charlotte Ley|2021-09-08T10:19:33+02:00 8 September, 2021|Interest|

The concept of crisis in everyday language use and the actual definition. Crisis is a frequently used term, but it has different meanings. Similarly, emergency and disaster are often used in different contexts. The map of terms shows the escalation of an event to a disaster. An event can be evaluated both positively and negatively. This means that the occurrence of an event does not generally cause damage, but can also be an impetus or an opportunity that moves the company forward. For example, a phone call can contain both good and bad news and is evaluated as an event in both cases. An incident, on the other hand, is the negative escalation of an event. It is a deviation from the normal state, but without causing massive damage. In a company, both an incident and a negative event can be handled with the general organizational structure (line [...]

crisis communication

By Charlotte Ley|2021-08-18T09:32:43+02:00 18 August, 2021|Interest|

Communication after an event always takes place. Therefore, it is not necessary to question whether crisis communication must take place, but only when and how. The basic rule is: As early as possible and as much as necessary! This is the only way to reduce and manage the effects of a crisis. Good crisis communication begins before a crisis with preparation and precaution. It is then called risk communication and serves to identify and minimize risks and to generate risk acceptance. It also creates risk maturity, which enables people to understand, evaluate and combat risks. For this, communication as early as possible is important, as the example of a flood shows. Early information about current events and the indication of an imminent flood generate a higher acceptance for measures after the flood has occurred. Crisis communication can also be used to convey targeted instructions for action, such as: [...]

I think I´m having a crisis

crisis communication